Background
After getting acquhired*, the Adept team renamed itself to Amazon's AGI Autonomy. (I took part in the naming.)
The team needed a new visual identity that is different from Amazon's to attract the industry's most skilled people. I designed a brand that is warm, reflects the organic nature of LLMs and computer-use agents, and most importantly distinct from other AI labs.
This was a short side project.
Project
Some unused concepts
Thank you Danielle, David, Kelsey for letting me do the branding and supporting me through the project.
Special thanks to Travis Geis.